Taylor Swift Faces Backlash as 5 Major Sponsors Drop Her After Controversial Endorsement

Taylor Swift Faces Backlash as 5 Major Sponsors Drop Her After Controversial Endorsement

In a move that’s sent shockwaves through both the music and corporate worlds, pop superstar Taylor Swift has reportedly lost five major sponsors after publicly endorsing Vice President Kamala Harris. What began as Swift’s well-intentioned attempt to rally her fanbase behind Harris has now turned into a PR nightmare, as major brands that once happily rode the coattails of Swift’s success are now sprinting in the opposite direction.

Swift, whose influence over pop culture has been unparalleled for years, is suddenly finding herself on the receiving end of corporate cancellations. Once the darling of endorsements and partnerships, she’s now watching as companies that once vied for her brand are now putting out statements distancing themselves from the controversy that her endorsement has stirred up.

It all started with what seemed like a fairly routine endorsement. Taylor Swift took to social media to publicly throw her support behind Vice President Kamala Harris, praising her leadership and championing her as a role model for young women across the country. “Kamala Harris represents the future of this country,” Swift posted to her millions of followers. “She’s my role model and the perfect choice for our nation’s next leader.”

While many of Swift’s fans cheered the endorsement, Swift soon found herself at the center of a polarizing political storm. The pop star, who has built a career on appealing to broad swaths of the public, suddenly found her brand under scrutiny from parts of the public who didn’t share her political views—and, more importantly, from companies that rely on staying above the political fray.